Mail Service Center
Rebrand and redesign a business for PO Box and shipping services.
Overview —
Mail Service Center had an out of date branding and website, with a lack of targeting towards segmented audiences. As the first digital touchpoint with Mail Service Center, it was essential for the website redesign to focus on:
• Increasing conversion
• Delivering personalized content to the site visitor
• Engaging new users in a new mailbox setup
• Empowering existing customers with quick payment
• Optimizing the experience across devices
Role —
I spearheaded all UI and UX on the project—user research and discovery, site architecture, wireframing, and design direction input. A competitive analysis was completed to determine the industry’s best practices and expected functionality requirements. The site navigation was reimagined and touch-friendly icons introduced to optimize mobile impact. Annotated wireframes were developed to ensure a smooth development cycle.
Outcome —
An ordinarily dull experience was reimagined into a fresh, modern redesign, maximizing efficiency and impact. An organized, scalable template system and a component library were introduced to allow for future site evolution.
